Show the value of virtual learning to demonstrate business impact

Virtual learning is here to stay. And it must add value to an organization, otherwise, it’s a waste of time and resources. This practical book outlines a design process focused on how to deliver on-the-job application of learning and a positive impact on business results. It gives 50 techniques you can immediately use to effectively design an engaging virtual learning program that helps learners apply the knowledge they’ve gained back on the job.

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About The Book

In Designing Virtual Learning for Application and Impact, virtual learning expert Cindy Huggett teamed with evaluation experts Jack and Patti Phillips and learning transfer authority Emma Weber to create a guidebook for TD practitioners to ensure that their online programs achieve measurable results beyond the virtual classroom.

This practical book outlines a design process focused on how to deliver on-the-job application of learning and a positive impact on business results. It gives 50 techniques you can immediately use to effectively design an engaging virtual learning program that helps learners apply the knowledge they’ve gained back on the job.

Virtual learning is here to stay. And it must add value to an organization, otherwise, it’s a waste of time and resources. As budgets are slashed, the ability to show that a program is an investment, rather than an expense is vital. Thus, we need a renewed sense of urgency to make sure virtual learning delivers results for those who support it, expect it, and even demand it.

Step up to the challenge and get serious about delivering business impact with your virtual learning programs. This book will show you how.

WHAT OTHERS HAVE TO SAY

“Cindy, Jack, Patti, and Emma make a great combination of experts. This book takes their decades of collectives’ experiences, successes, and failures and distills them into a solid blueprint for success and impact in delivering virtual sessions.”

—Rob Lauber, former Chief Learning Officer at McDonald’s Corp

“This step-by-step, comprehensive book is a go-to guide for anyone who wants to design interactive virtual learning.”

—Becky Pike Pluth, CEO, The Bob Pike Group; Author, Webinars With Wow Factor

“This book combines a comprehensive set of prescriptions for successful virtual learning with a detailed approach to evaluation. The richness of the analysis makes it a valuable contribution.”

—Clark Quinn, Ph.D., Consultant, Author, and Speaker at quinnovation.com

“The 2020s have enforced a change to the way we deliver learning programmes—probably for the better—but along the way it was easy to forget some of the fundamentals of designing, delivering, and measuring impact. This book reminds those of us in the L&D profession about what’s important, while also sharing fresh ideas and thinking for the modern world.”

—Peter Yarrow, Global Head of Learning, abrdn

ABOUT THE AUTHORS

As a leading industry expert and 20+ year pioneer of virtual training, Cindy Huggett, CPTD, has vast experience delivering engaging learning solutions via the virtual classroom. She’s the author of several acclaimed books on the subject including The Facilitator’s Guide to Immersive, Blended, and Hybrid Learning, Virtual Training Tools and Templates, and The Virtual Training Guidebook, and contributor to many industry publications. Bestselling author, Daniel Pink (Drive), has called Cindy, “one of America’s best training and development minds.”

Cindy partners with organizations to create virtual training with lasting learning impact. She helps upskill trainers and designers, maximize online learning design, and facilitate actionable virtual training and hybrid learning. A sought-after speaker, Cindy has taught thousands of people how to leverage live online training through cutting-edge workshops and presentations on topics related to leadership, learning, and technology.

She is a past member of the ATD global Board of Directors and was one of the first to earn the Certified Professional in Learning and Performance (CPLP now CPTD) credential. Based in Raleigh, NC, Cindy serves clients globally.

Jack J. Phillips, PhD, is chair of the ROI Institute and a world-renowned expert on accountability, measurement, and evaluation. Jack provides consulting services for Fortune 500 companies and major global organizations. The author or editor of more than 100 books, he conducts workshops and presents at conferences around the world.

Jack has received several awards. In 2005, the Association for Talent Development awarded him its highest award, Distinguished Contribution to Workplace Learning and Development for his work on ROI. For three years, Meeting News recognized Jack as one of the 25 most influential leaders in the meetings and events industry based on his work on ROI. His work has been featured in the Wall Street Journal, BusinessWeek, Fortune magazine, and CNN, as well as several television programs.

Jack’s expertise in measurement and evaluation is based on more than 27 years of corporate experience in the aerospace, textile, metals, construction materials, and banking industries. He has served as training and development manager at two Fortune 500 firms, as senior human resource officer at two firms, as president of a regional bank, and as management professor at a major state university. Jack regularly consults with clients in manufacturing, service, and government organizations in more than 70 countries in North and South America, Europe, the Middle East, Africa, Australia, and Asia.

Patti P. Phillips, PhD, is the CEO of ROI Institute, the leading source of ROI competency building, implementation support, networking, and research. As an author, researcher, consultant, and coach, Patti has helped organizations implement the ROI Methodology and measurement and evaluation to drive organizational change. Her work spans private, public, nonprofit, and nongovernmental organizations.

Patti serves as vice-chair of the board of trustees of the United Nations Institute for Training and Research. She is chair of the Institute for Corporate Productivity’s People Analytics Board; senior advisor, human capital, for The Conference Board; and board member of the International Federation for Training and Development Organizations. Additionally, she serves as board chair for the Center for Talent Reporting (CTR) and is a fellow of the Association for Talent Development (ATD) Certification Institute. Patti is also on the UN System Staff College faculty in Turin, Italy. Her work has been reported on CNBC and Euronews and published in more than a dozen business journals.

Patti’s academic accomplishments include a bachelor’s degree in education from Auburn University; a master’s degree in public and private management from Birmingham Southern College, and a PhD in international development from The University of Southern Mississippi.

Emma Weber is CEO and founder of Lever–Transfer of Learning. Emma’s firm belief is that the key aim of learning in the workplace is to create tangible business benefits. This is also the platform on which she has built her successful global business. Emma established Lever–Transfer of Learning to help organizations and their employees convert learning into effective action on the job. Under her guidance, Lever now delivers Turning Learning into Action programs throughout 20 countries and in 12 languages.  Emma trains and mentors the Lever TLA Team and has been coaching leaders and managers within Fortune 500 organizations for the last 20 years.

Prior to starting her own business, Emma’s first career was in retail buying and merchandizing where she led teams in the UK and Middle East. Emma is the author of Turning Learning into Action: A Proven Methodology for Effective Transfer of Learning (Kogan Page, 2014) and a co-author of Making Change Work: How to Create Behavioral Change in Organizations to Drive Impact and ROI (Kogan Page, 2016).

Can you show the value of your virtual learning to demonstrate business impact?

 

 

  • Achieve measurable results beyond the virtual classroom

  • Deliver on-the-job application of learning

  • Demonstrate positive impact on business results

  • Select techniques to effectively design engaging virtual learning

  • Help learners apply the knowledge they’ve gained

  • And more!

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